AIDA is the Italian association of local development and territorial marketing agencies. Set up in 2003, its mission is to strengthen and enhance the development agencies' role in promoting and revitalizing business and social structures in the local area where each agency operates.

Aims:

• to support the agencies' role as mediators and facilitators in negotiating and planning actions in support of local development;
• to foster stable ties between the agencies and those who take part in planning and implementing local development actions, such as regional holding companies, universities, banks, professionals, experts and scholars;
• to promote innovative local development projects based on public-private partnerships.